Client

Upshift

year

2025

services

logo,
website,
brand strategy,
brand guidelines,
tone of voice,
motion design,
graphic design,
interaction design,
social media content,
ai generation prompting

Upshift is an early-stage startup building AI coding agents that help engineering teams hand off the tedious stuff (tech debt, migrations, routine chores) so engineers can stay focused on work that actually matters. Hello Universe stepped in to build a brand that could earn trust in an overhyped category without looking like every other dev tool.